fs AGENCY

fs AGENCY originates from  the gallery FuzzyArt. Owner Dominique Lap generated an enormous amount of PR for the artists that exhibited and in 2003 she decided to  focus on PR  only with her agency. The original name FuzzyShots was changed in 2013 to fs AGENCY together with the logo to be more in line with the (international) clients.

Dominique Lap
Owner

Owner Dominique Lap started her company in 2003 and immediately had cosmetic clients as M∙A∙C cosmetics and Estée Lauder. Over the years her company grew and holds now over 70 brands in its portfolio. Dominique has a Master in Communication studies, sometimes reviews science fiction & fantasybooks for the newspaper and has another company with her sister.

Lianne Görtz
PR manager fashion

Lianne studied Dutch Language and Culture at the Radboud University in Nijmegen, where she followed several classes in journalism. She was always curious about the ins and outs of the fashion and beauty industry and moved to Amsterdam for an editorial internship at online magazine Beautify. Apart from writing and social media, she learned one or two things about PR and choose to move her career in that direction. She became part of the fashion team of fs AGENCY in March 2018 and works as a junior pr manager for Chantelle, Passionata, Beachlife, Leg Avenue and MAGIC Bodyfashion.

Doede Akster
PR manager Beauty & Lifestyle

Doede Akster studied Leisure management in the north of The Netherlands. During his first job at a PR agency, it became clear that he both had a talent for writing and organising events. Before joining fs AGENCY he was part of the project team at Lloyd hotel in Amsterdam and participated in setting up two new hotel concepts. Doede’s passion for beauty, PR and writing all come together at his position at fs AGENCY, where he works for international beauty and fragrance brands and several lifestyle brands.

Fenna Tax
Assistant

After her study hotel management Fenna worked a small period of time as an event manager but decided to change her career and started at TMO Fashion Business School. During her internship at fs AGENCY, the activities such as organizing PR events, assisting stylists and presenting a new brand to the press really was a match and so she stayed and is the assistant of the director.

LISA HOOGEWONING
PR manager fashion

Lisa studied Hotel Management at the NHTV in Breda. During her studies, she did a six-month internship at a five-star deluxe hotel in Barcelona, where she learned everything about Hospitality. After her graduation internship as a marketing & PR trainee at DoubleTree by Hilton Amsterdam Centraal Station, she decided to accept the offer to work there as a Junior Marketing & PR coordinator. During her time here, she mainly focused on online marketing, social media, organizing PR events and managing various websites. Since October 2018 she has been part of the fs AGENCY fashion team. At fs AGENCY she wants to develop even more in the field of Marketing, PR and Social Media. As PR Manager she represents Piaget, BRON Fine Dutch Jewelry, Cowboysbag, Banana Moon, Speedo, s.Oliver and Ipanema and others.

Sophie Schraven
Senior PR manager Beauty

Sophie studied Communications in Nijmegen. Her first marketing job at five star luxury hotel Sofitel Legend The Grand Amsterdam taught her to always work from a basis of excellent service and optimal experience. She also worked as a Graphic Designer, Marketing & Communications Teacher as well as a Brand Manager at Make-up Studio where she was responsible for a.o. branding, trendwatching and the organization of Fashion Week. In her latest freelance assignment she helped establish a sustainable company including its lifestyle label. Within a short time of period she developed herself in building, launching and sustaining a brand. She comprehended that pr is indispensable for a brand and decided to specialize herself at fs AGENCY.

LAURÈL BODENHORST MEYER
PR Manager Fashion & Beauty België

Laurèl studied Commercial Economics in Amsterdam and graduated from her Masters Fashion Buying & Product Management at the fashion university Polimoda in Italy in 2018. With a love for the fashion- and media industry, she founded a leather bag label during her studies and did an internship at PR agency Iconic Studios and JAN Magazine. At Iconic Studios she worked as the head-intern for Tommy Hilfiger and was involved in the organization of events and festivals such as DGTL Amsterdam. In the online marketing department at JAN Magazine, she wrote online articles and aswell supported with branding and events. Since October 2018 she got the opportunity to combine her passion for fashion-, media- and branding at fs AGENCY as PR Manager Fashion & Beauty for the Belgian market.