For Moroccanoil we sat down with ELLE NETHERLANDS and came up with a completely new event so we could arrange to be the sole sponsor: the launch of ELLE BIG FASHION ISSUE September 2015. The evening was held in newly opened Hoxton Amsterdam. Fashion guests were treated in our exclusively designed ‘Moroccanoil Oil Salon’ to one of the styles fresh from the Fashion Issue or have a quick touch up. We designed the room to a salon, guests were waiting in line and asked to #moroccanoil.