This spring PUPA Milano introduced it’s famous Vamp! Mascara in a waterproof edition. To demonstrate the product, a select group of journalists was invited for a class of Hot Yoga. First, they were given a short presentation by PUPA Milano’s brand ambassador and PUPA Milano’s Make-Up Artist applied the mascara to the lashes of the attending journalists, followed by a class of yoga! This was the absolute test for the mascara and, to the delight of the journalists, it passed.